Released on = April 30, 2007, 9:11 pm

Press Release Author = Bharat Book Bureau

Industry = Telecommunications

Press Release Summary = These are news headlines that have appeared in the trade
press this week. Is consumer email likely to cause the death of texting? In 2006,
there were around 1.45 billion email accounts, consisting of enterprise and consumer
inboxes.

Press Release Body = These are news headlines that have appeared in the trade press
this week. Is consumer email likely to cause the death of texting? In 2006, there
were around 1.45 billion email accounts, consisting of enterprise and consumer
inboxes. Enterprise email has made its way to mobile, most notably in the BlackBerry
devices from RIM. However, if consumer email can be targeted correctly and priced
effectively it can outstrip SMS rapidly. It already has overtaken SMS in Japan and
Korea. With an effective pricing structure in place in these markets it is more
profitable than SMS. RIM have built their business solely on the success of
enterprise emails. You should ready yourself now to succeed in delivering consumer
emails to market today. By reading this one-off industry briefing you will
understand how to make mobile consumer email a successful revenue generator for you.


Will succeeding in the mobile consumer email market be very different than success
in mobile enterprise email? Find out in this unique report. Can success be achieved
by replicating the enterprise model for the mass-market? Discover the pricing
strategies that must be put in place to succeed. If consumers are more cost
conscious than those in the enterprise market, how much should services be priced
at? Will the technological developments of the handsets and configuration stop
consumers from using the service? How can you overcome these barriers and guarantee
a profitable market? This report tells you. A one-stop shop report with all the
latest figures, tables, analysis and opinion that ensures your success in the
consumer mobile email market.

A major issue facing mobile consumer email is pricing. Mobile operators,
particularly in Europe, are concerned that consumer email will impact upon SMS
revenues. As a result of this fear, mobile operators have not promoted email well
enough to consumers and have priced the service amongst data usage charges. Data
usage has not been a success amongst mass-market users and consequently, email
services are neglected. In this report, visiongain portrays the different usage
scenarios and shows how mobile consumer email can compliment and boost SMS revenues.
By purchasing this report, you will understand how to do this and you will
understand it today.

Can mobile operators, vendors and handset manufacturers compete with Hotmail, Google
and Yahoo for consumer mobile services or will they merely be an access point to
current email services? What are existing webmail providers, such as Google\'s Gmail
and MSN Hotmail doing now to attract and profit from mobile email? This report tells
you. With in-depth forecasts there is not another report available that can offer
you this opportunity in consumer mobile email. If you deal with mobile data or the
consumer market you must read this report today.

The report answers the following key questions:

What is driving the current interest in mobile email?
Is there a demand for mobile email among consumers?
What are the issues and factors necessary to make mobile email a success?
What are the market barriers?
How do companies make mobile email more accessible and user friendly?
What vendors offer mobile consumer email solutions?
How should operators go about marketing and promoting mobile email?
How will RIM\'s new focus on the consumer mass-market affect mobile operators?
What can be learned from the Japanese experience and the popularity of mobile email
there?
How should mobile email be positioned in a market dominated by SMS?
What are the pricing strategies available to mobile operators?
Does mobile email risk cannibalising SMS revenues?

For more information, Please visit : http://www.bharatbook.com/detail.asp?id

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Contact Details = Bharat Book Bureau
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Ph. : +91-(022)-2757 8668 or Fax +91-(022)-2757 9131
Email : bharatbook@gmail.com, Web : www.bharatbook.com